More companies are using technology to handle customer service in an cost-effective and efficient way. Here’s how you can use analytics and data management and insight-driven marketing to improve your customer care systems.
There’s no denying the fact that customer service is central to a small or mid-sized business. The quality of that service will either develop or degrade customer loyalty to your brand and your business. With the economy in slump, customers have more alternatives than ever. The business that proves to be responsive to customer questions, complaints, or other needs can gain a clear competitive advantage. That’s why it’s so important to understand how new technologies can help you anticipate customer needs, tailor business processes to best serve customers, and ultimately improve the efficiency of your business – the latter of which can keep costs down…. more info